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HomeOur training catalogueOUR TRAINING OFFERManagement and marketing of environmental, cultural and social heritage for sustainable tourist destinations and companies

Management and marketing of environmental, cultural and social heritage for sustainable tourist destinations and companies

Teacher
Alessandro Gariano
Category:
OUR TRAINING OFFER/
€450.00
22 Reviews
Badolato

€450.00

Duration: 6 days
Lectures: 13
Certificate of Attendance and Europass Mobility (on request)

OBJECTIVES

  1. Analysing features and trends of tourism markets related to culture and nature, including food and agro-industry
  2. Learning efficient and effective techniques and methodologies of sustainable and effective management and marketing of cultural and environmental heritage
  3. Learning from Italian and international best practice and case-histories
  4. Stimulating innovative ideas for a sustainable development of tourist destinations and companies and food
  5. Drafting a strategic plan for tourist destinations and tourist and food companies

PROGRAMME

Day 1: Welcome

Presentation of the course and participants  
Brainstorming and team building  
Cultural visit of the city centre  

Day 2

Cultural tourism market: features, trends, best-practices and opportunities  
Environmental tourism market: features, trends, best-practices and opportunities  

Day 3

Laboratory of management and marketing planning for destinations or companies (up to participants needs)  
Best practices around: study visits and meeting with successful companies and organisations  
Guided visits to environmental and cultural heritage  
Creative brainstorming to get inspired  

Day 4

Laboratory of management and marketing planning for destinations or companies (up to participants needs)  
Best practices around: study visits and meeting with successful companies and organisations  
Guided visits to environmental and cultural heritage  
Creative brainstorming to get inspired  

Day 5: A new beginning

Laboratory of management and marketing planning: conclusion and presentations  
Planning the follow up: future projects together  
Course evaluation  
Releasing of official course certifications  

MORE INFORMATION

EDUCATIONAL FEATURES

CONTACT US

About Instructor

Alessandro Gariano

€450.00

Duration: 6 days
Lectures: 13
Certificate of Attendance and Europass Mobility (on request)
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